what we do

Providing independent analysis, insight and advice

on Google Analytics and digital marketing campaigns to help you
to smash your digital revenue ambitions.

At Between the Lines we help you to achieve greater performance from your  website – in terms of higher search engine rankings, more traffic, more conversions and more revenue based on real data: your statistics, your competitors performance and your target market behaviour.

If you’re experiencing any of the following – very common – issues, we can help you:

• Poor search engine rankings (SERP) on Google and Bing organic search – or lack of traffic and revenue from the rankings you do have
• Ineffective pay per click (PPC) campaigns which are costing more in ad spend than they are generating in profit
• Poor or lack of conversions in your digital campaigns and your website
• No clear return on investment from social media activity (be it paid or natural)
• No focus on attracting the right type of visitors most-likely to spend more with you
• Lack of online differentiation with your main competitors or doing the same activities as they do

We analyse websites and digital campaigns from different angles to ensure they are fully aligned with your business objectives and your industry. Every aspect of every analysis we do is comprehensive, timely and unbiased.

 
In addition, we provide independent digital marketing advice and out-of-the-box ideas to improve your website and campaign performance.

What's the value for you?

Type of analyses

Independence means no bias 

We are an independent consultancy and because we don’t sell any of the traditional services that digital agencies provide, we can tell you how to obtain the best return on investment (ROI) without any bias.

Find out more